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Website Best Practices for Maximum Lead Generation - Live Online 2023 - November 28

NAHB Member:
Council Member:

November 28 | 2:00 p.m. – 5:00 p.m. ET

Elevate your digital presence and drive more new home sales. Designed specifically for the home building industry, this overview course will guide you through the essentials of creating a website optimized for lead capture. Learn how to make key technology selections, build trust, and develop compelling calls to action that engage and convert potential home buyers. The course also touches on effective strategies for driving targeted traffic to your site, including SEO, paid search and social media. Whether you’re looking to fine-tune your existing website or embarking on a new digital journey, this course offers valuable insights to help you maximize lead generation and turn prospects into home buyers.


Please contact with any questions.

This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.

Due to the live, interactive nature of this course, no recordings will be available.

After completing this course, particpants will be able to:

  • Comprehend the importance of elevating digital presence for the home building industry and its impact on new home sales.
  • Identify the key components of a website optimized for lead capture in the context of the home building industry Make informed technology selections to support effective lead generation through a website.
  • Explore effective methods for driving targeted traffic to a website, including SEO, paid search, geofencing, and social media activities.
  • Recognize the value of utilizing third-party listing websites as part of a comprehensive digital strategy for home sales.

This course qualifies for 3 continuing education hours with NAHB

Important Registration Details:

This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to as yourself to receive your certificate of completion and credit for this course. If you are not registered on, create your login now. If you are having issues with your login, please contact our help desk at or 202.266.8313

You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.

Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).

Please contact with any questions.