[Replay] Performance-Based Marketing in an ROI-Driven World

Marketers, now more than ever, are facing increasing pressure from their bosses, the c-suite, and Wall Street to demonstrate and deliver ROI for every initiative — and the residential construction industry is no exception. To thrive in such an environment, you need three key things: digital infrastructure, marketing processes (e.g. lead generation strategies + processes) and compelling creative. In this webinar, learn how to digitally transform your marketing ecosystem, establish a lead generation mindset within your marketing team, and invest in creative that will emotionally motivate your audiences to change their behavior in your favor.
 

What You’ll Learn:

• Learn how the marketing world has shifted over the past 18 months.
• Explore the approach leading digital marketers are taking to combat this change.
• Identify how brands can begin to implement these strategies into their marketing and advertising efforts going forward.

Speakers:

• Tim Van Curen – National Director, Homebuilder Sales, The Sherwin Williams Company
• Jeremy A. Heilpern – CEO, Ammunition

CE Credit: NAHB - 1.0 CE hour

If you have any questions, please contact nahblearning@nahb.org.