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[Replay] Evergreen Online Lead Conversion: Creating a Strategy That’s Ready for the Unexpected

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Join online marketing experts as they discuss how to build a successful digital marketing program that not only converts online leads but is resistant to the unexpected. Learn how to navigate change, so you can spend less time reacting and more time making the sale.

Wednesday, July 22, 2020
2-3 p.m. ET


2020 has thrown even the best online marketing experts off balance, barely able to react, let alone be aggressive in pursuing leads. In this webinar, learn how to build a successful digital marketing engine that converts online leads and boosts sales even in the most unpredictable markets. With the impact of COVID-19 still looming, you’ll understand what it takes to navigate change now and, in the future, and how to create a business pipeline that's actually designed for disruptions.


Participants in this webinar will:

  • -Differentiate fashionable marketing from long-term trends.
  • -Evaluate tools and techniques to enable a more digital sales process.
  • -Learn how to audit and grade the home shopping experience you’re providing and make appropriate adjustments.


Speakers: Dennis O'Neil, President, ONeil Interactive; Beth Russell, Director of Marketing, Stylecraft


NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.


Live Webinars: Individuals who register for a live webinar are provided access to the webinar replay for 12 months from the date of purchase.


Cancellation and Refund Policy: Registration is open until 3 p.m. ET (12 p.m. PT) on Tuesday, July 21. To receive a refund, cancellations must also be submitted by 3 p.m. ET (12 p.m. PT) on Tuesday, July 21. After that date, no refunds will be issued. Cancellation requests must be submitted to Deborah Krat at