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Webinar Replay - Understanding Today’s New Home Buyer: Insights, Influences & Latest Trends

NAHB Member:

Knowing your buyer is the first step in creating effective marketing campaigns. In this webinar replay, Mary Kaye O’Brien, Director of Insights at Zillow Group, shares insights from the Zillow Group Housing Trends Report 2018 and new data about new home buyers, their motivations and their pain points. Mary Kaye will be joined by Metrostudy’s consumer segmentation expert, Paige Shipp, who will discuss Metrostudy’s exclusive research, including how to reach new home buyers based on their consumer groups and what design elements, features and options resonate with each consumer group.

What do new home buyers really want and how can you leverage buyer behavior to attract home shoppers? Mary Kaye O’Brien, Zillow Group’s Director of Insights, and Paige Shipp, Metrostudy’s Consumer Segmentation Expert, will explore the preferences of buyers and discuss how builders can capitalize on consumer demand. Mary Kaye will share insights from the 2018 Zillow Group Consumer Housing Trends Report - data that helps builders understand consumer search habits and buying preferences. Paige will dive into the needs of consumers at different life phases so attendees can identify, target and activate buyers. Using Metrostudy methodology and Neustar data, she’ll offer an overview how to apply trends into construction and marketing.


Participants in this webinar replay will:

  • - Identify the new construction buyer – who are they, how do they differ from resale buyers, and how are they shopping for homes?
  • - Illustrate and improve techniques for targeting the consumer groups that are most likely to purchase new construction homes.
  • - Select specific design elements, features and options that appeal to new home buyers.


Speakers: Mary Kaye O’Brien, Director of Insights, Zillow Group; Paige Shipp, Consumer Segmentation Expert, Metrostudy


NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.


Cancellation and Refund Policy: No refunds are issued for webinar replays upon purchase. However, NAHB regularly reviews these products and reserves the right to remove replays that are no longer current. If you are unable to view a replay during your 12-month access period, please contact Deborah Krat at