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[Replay] How To Sell Through Rising Interest Rates
In this webinar, learn six strategies to use with your prospects and give them the confidence to buy from you today, despite rising interest rates and an uncertain market.
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Buying a home is already one of the most emotional life experiences your clients will face. Add to that the uncertainty of the economy, rising prices, lack of inventory — and now rising interest rates — buyers have more stress and trepidation than ever! Join us for this webinar to learn six specific strategies to help ease your prospects' minds when it comes to rising interest rates and what to say to give them the confidence to buy from you today.
What You’ll Learn:
- Discover how to turn rising interest rates into an advantage for you and a disadvantage for your competition.
- Gain specific "words to say" to embed confidence and remove fear with your prospects as well as how to reframe the current market to change your prospect's perspective.
- Identify ways to explain the impact of interest rates on the customer's spending power.
- Learn how to take the lead with a scared, worried or frustrated buyer so that you can move the sale forward.
Speakers:
- Jason S. Forrest, CEO, FPG
CE Credit: NAHB - 1.0 CE hour
Recorded: July 20, 2022