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Becoming the Essential Closer

Council Member:
NAHB Member:

Thursday, November 12, 2020


2-3 p.m. ET


The “Essential Closer” excels because they have the distinct ability to identify needs that have not been met, hungers that have not been satisfied, and dreams that have not been fulfilled. In this webinar, John Palumbo goes into detail about how one can become the invaluable, crucial keystone of any financially successful home building business.

Thursday, November 12, 2020
2-3 p.m. ET


So much goes into creating a successful, profit-generating new home development, but there is one key factor without which, the entire machine falls apart—the “Essential Closer”. But to become truly essential, one must be much more than a tour guide or a good communicator. In this webinar, John Palumbo identifies the attributes and practices of the home building elite, and shares the tools needed to become the Essential Closer—the lifeblood of any successful company.


Participants in this webinar will:


  • -Learn problem-solving techniques to replace worn out tactics created to put pressure on customers.
  • -Gain tools for becoming invaluable for your company and make an impact through your revenue-boosting skills.
  • -Identify how to gain a commitment from the buyer by addressing customer concerns directly and creating solutions.
  • -Discover how to connect and compel by eliminating five bad habits that interfere with their natural empathy.


Speaker: John A. Palumbo, President and CEO, The Sterling Group


NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.


Live Webinars: Individuals who register for a live webinar are provided access to the webinar replay for 12 months from the date of purchase.


Cancellation and Refund Policy: Registration is open until 3 p.m. ET (12 p.m. PT) on Wednesday, November 11. To receive a refund, cancellations must also be submitted by 3 p.m. ET (12 p.m. PT) on Wednesday, November 11. After that date, no refunds will be issued. Cancellation requests must be submitted to Deborah Krat at