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How Does Your Marketing Measure Up?

Council Member:
$24.95
NAHB Member
$29.95
Non-member:
$44.95

Do you ever wonder if your marketing measures up? What is the c-suite looking for when it comes to measuring marketing? Our How Does Your Marketing Measure Up? webinar replay will show how to use analytics to measure marketing success for website, email, advertising and social media initiatives. This webinar is designed to answer all the questions the c-suite will have before they ask them.

This webinar replay is FREE for LSC Council Members until December 31, 2019. Log in to http://nahb.org with your regular username and password, and the webinar price will be "$0" when added to your cart.

NAHB Council Price: $24.95

Do you ever wonder if your marketing measures up? What is the c-suite looking for when it comes to measuring marketing? Our How Does Your Marketing Measure Up? webinar replay will show how to use analytics to measure marketing success for website, email, advertising and social media initiatives. This webinar replay is designed to answer all the questions the c-suite will have before they ask them.

Learn how to help company leaders understand the marketing process and how strategic touchpoints, from social to digital to traditional outreach, push prospective customers to your website and influence consumer decision-making.

Learn how to effectively track prospect responses and analyze data to determine the sales funnel and how to incorporate the most effective tactics, or tweak existing ones, to best engage and influence your target marketing.

Participants in this webinar replay will:

  • Understand where to find relevant marketing data and set metrics.
  • Learn how to effectively report on marketing performance to the c-suite.
  • Find ways to utilize marketing analytics to make decisions for future marketing.

Speaker: Carol Morgan, President, Denim Marketing

NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

Cancellation and Refund Policy: No refunds are issued for webinar replays upon purchase. However, NAHB regularly reviews these products and reserves the right to remove replays that are no longer current. If you are unable to view a replay during your 12-month access period, please contact Deborah Krat at EdWebinars@nahb.org.