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Webinar Replay - Dare to Be Different, Increase Your Sales!

Council Member:
NAHB Member:

Most builders believe they are better than the other guy. This program will shatter the belief that just being better will get you more sales. In this webinar replay, you’ll learn how to be radically different.

There are thousands of builders in America. Most use the same processes, same two-by-fours, same drywall to build their homes — yet most believe they are better builders than the other guy. This program will shatter the belief that just being better than the other builder will get you more sales. Being better is boring. Our expert will bring his 30-plus years of experience in the new home sales and marketing arena to teach you how to dare to be radically different.


Participants in this webinar replay will:

  • Explore how to powerfully articulate your uniqueness to get your message across
  • Realize why being better than the next guy isn't a powerful way to differentiate your homes or your business
  • Recognize how you can polarize your audience by being different in the way they want you to be
  • Identify your audience’s rebel tendencies to ensure that a sales proposition sticks


Speaker(s): Brian Flook, MIRM, Power Marketing, LLC/Coldwell Banker Innovations


NAHB Continuing Education: 1.0 hours of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.


Cancellation and Refund Policy: No refunds are issued for webinar replays upon purchase. However, NAHB regularly reviews these products and reserves the right to remove replays that are no longer current. If you are unable to view a replay during your 12-month access period, please contact Deborah Krat at