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Webinar Replay - Give Me 5 Stars: FTC Guidelines and Federal Legislation on Customer Reviews

Council Member:
$24.95
NAHB Member
$29.95
Non-member:
$44.95

Current legislation and federal policy require builders to adhere to principles of credibility and honesty in terms of reviews obtained through social media and customer referrals. And it makes good business sense to follow these guidelines--while also protecting your reputation. In this webinar replay, you will be able to guard and improve your reputation by learning best practices that also will keep you above reproach, out of trouble and come out a winner!

Due to technical difficulties, the audio for this replay starts at approximately 12:15 minutes into the recording.

Current legislation and federal policy require builders to adhere to principles of credibility and honesty in terms of reviews obtained through social media and customer referrals.  And it makes good business sense to follow these guidelines--while also protecting your reputation. In this webinar replay, you will be able to guard and improve your reputation by learning the best practices that also will keep you above reproach, out of trouble, and come out a winner!

 

Participants in this webinar replay will:

  • - Implement a consistent and credible process for ensuring reviews are free of bias and prejudice
  • - Identify federal guidelines and possible repercussions for a builder not following the ethics and mandates of these guidelines
  • - Develop a review that is statistically sound and addresses customer and builder bias
  • - Establish credibility by assuming an attitude of authenticity in interactions with customers

 

Speaker(s):

  • - William “Bill” Allen, William A. Allen Consulting
  • - Paul Cardis, Avid Ratings

 

NAHB Continuing Education: 1 hour of continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM

 

Cancellation and Refund Policy:  No refunds are issued for webinar replays upon purchase. However, NAHB regularly reviews these products and reserves the right to remove replays that are no longer current. If you are unable to view a replay during your 12-month access period, please contact Deborah Krat at EdWebinars@nahb.org.