Webinar Replay - Improving Communication to Gain Housing Support
It is often difficult to convey the importance of multifamily housing and to build public support. In a time of budget cuts and threats to our resources, it is more important than ever that housing professionals have a strong and persuasive message to share. This webinar replay will include an overview of how public audiences think about housing as an issue area, and explain how/why some of our messaging is backfiring.
Do you ever struggle to explain why housing matters? For professionals in the multifamily and affordable housing fields, it can often be difficult to convey the importance of housing and to build public support for investing in communities’ housing needs. In a time of budget cuts and threats to our resources, it is more important than ever that housing professionals have a strong and persuasive message to share. This webinar replay will include an overview of how public audiences think about housing as an issue area, and explain how and why some of our messaging is backfiring. This replay will also help you identify the language that will elevate your work—helping you to create and implement more effective messaging techniques.
Participants in this webinar replay will:
- - Describe how public audiences think about multifamily housing as an issue area.
- - Review how current messaging may be negatively impacting public awareness of multifamily and affordable housing polices and funding.
- - Identify what techniques you can use to overcome the areas where our messaging fails.
Speaker: Tiffany Manuel, Vice President of Knowledge, Impact and Strategy, Enterprise Community Partners
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