Storefront Hero Image

NAHB Store

a
  • a

Understanding the New Home Buyer - Live Online 2021 (September 23, 30)

NAHB Member:
$249.00
Council Member:
$249.00
Non-member:
$349.00
This course will explore the today’s home buyers. Who are they? How do they think? What affects their buying decision? There are a variety of buyer profiles for new home purchases. As new home sales professionals, we first identify our buyer profile and then we must understand what motivates those who fit that profile to be effective in sales and marketing. The course takes place over two consecutive Thursdays, Registration is open until 3 p.m. ET (12 p.m. PT) on Wednesday, September 22.

Participants in this course will be able to:

 

  • Learn about today’s new home buyers: Who are they? What are they looking for? How are they looking? In this course you will discuss the ever-changing demographics of new home buyers.
     
  • In addition to the questions of who and what, you will examine the differences between generations and how age shapes  home buying preferences.
     
  • Through this course you will demonstrate helpful tips on how to market and sell to each different generation.
     
  • In addition to generational differences there are also abundant cultural differences in today’s home buyers. You will differentiate the wants and needs of new home buyers from various cultures.
     
  • Different generations, cultures and needs demand unique features in their homes. In this course, you will identify the design style and color preferences in today’s new home buyer market.

 

Instructor: Christy Beck, CSP, MIRM, Division Manager, Caruso Homes, North Carolina

 

Course Length: 6 hours

 

NAHB Continuing Education: 6 hours for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

 

Important Registration Details:

 

This course is non-transferrable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member, please use a PIN tied to your legal name. NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, NAHB PINs are tied to a person, not a company. If you are not registered on nahb.org, Create Your Login now.

 

After you have participated in all three live sessions, you must take a timed, one-hour skills check and earn a score of 70% or higher to receive course credit. If you do not pass, you have one opportunity to retake it. Once you have passed the skills check and completed the course evaluation, you can print out your certificate of completion.

 

Cancellation and Refund Policy: Registration is open until 3 p.m. ET (12 p.m. PT) on Wednesday, September 22. Cancellations will also be accepted until 3 p.m.  ET (12 p.m. PT) on Wednesday, September 22. After that date, a $50 cancellation fee will be charged per cancellation. Cancellation requests must be submitted via email to ElearningHelp@nahb.org.