High Performance Marketing: Positioning Yourself for Success

There is a growing demand for sustainably-built homes, also called green homes. With a wide array of sustainable building options, perception of green practices can vary among builders and remodelers and the clients they serve. In this on-demand module, two sustainable marketing experts with differing viewpoints help builders and remodelers to define their markets, determine their product readiness and approach, and communicate their own story to achieve success in marketing high performance homes. The level of content in this module is for the novice learner.

 

What to expect from this module:

 

• -Are you a marketing novice? By the end of this module you will be able to define the market need for your business like an expert.
• -When you are done, you will be able to identify your market readiness by determining your expertise in key areas.
• -In order to help you implement the best approach for your marketing style, you’ll compare the different approaches used by two sustainable marketing experts.
• -You can only market as good as you can tell a story, so you will review best practices for successfully communicating your story to potential clients to meet their needs.

 

NAHB Continuing Education: 1 hours toward CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, and MIRM

 

This module is registered with AIA CES for continuing professional education and qualifies for 1.00 LU Hours.

 

AIA: 1 AIA/CES LU

 

The National Association of Home Builders is a Registered Provider with The American Institute of Architects Continuing Education Systems. Credit(s) earned on completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.

 

 

Refund Policy: No refunds are issued for on-demand courses and modules upon purchase. For more information, please contact Sheila Coble at ElearningHelp@nahb.org.